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• Managed PR and marketing campaigns by optimizing media outreach, leveraging data-driven insights, and strategically allocating budgets, resulting in a 20% increase in brand visibility and a 15% growth in customer acquisition while ensuring maximum ROI on marketing investments. • Developed and implemented comprehensive public relations strategies, increasing brand awareness by 30% through targeted media outreach and strategic partnerships. • Analyzed market trends and competitor activities, providing actionable insights that led to a 15% increase in market share within the first year. • Ensuring a consistent and compelling brand message across all channels helps to strengthen the brand’s image, leading to stronger customer loyalty, repeat business, and ultimately an increase in ROI from marketing investments. • Conducting post-campaign analysis to measure media coverage quality (earned media) versus paid media can help assess the true ROI of public relations efforts, ensuring that the PR strategies are contributing directly to brand growth and sales. • Spearheaded the planning and execution events, conferences and press events. • Oversaw content development for press releases, blogs, and newsletters, improving click-through rates by 25% and ensuring alignment with brand messaging.

team leader communication