Description

Skills

PROFESSIONAL SYNOPSIS

Dynamic, competitive Professional with proven success of over 16+ years in Sales & Marketing, Business Development, Channel & Brand Management operations involving conceptualization, setting up and strategic management of territories and states. Proven skills in tracking business operations as well as identifying new business avenues. A proactive planner with expertise in strategic planning and market plan execution. An effective communicator with exceptional presentation skills and abilities in forging business partnerships in markets, leading teams and providing training. Bcom Graduate from Anna Malai University.

Achievements -
Awarded the “Best Regional Growth Manager for the year 2011 and 2012” for excellent work in the territory of Thane Raigad.
Was part of the Appy TCA 100ml and Mango Frooti PET 500ml successful launch team as a Regional Growth manager in 2011.
Honoured with “Best Area Growth Manager” title among Western  India.

Was part of the Appy Fizz successful launch as an Area Growth manager.
Successfully launched the TICTAC world’s NO.1 mouth freshener from Ferrero International.
Achieved Topline revenue growth of more than 30% month on month consistently for 6 months.
Sold Highest number of sim cards in a single quarter in the history.

PROFICIENCY FORTE

Strategic Management
Driving sales efforts for attainment of periodical targets with a view to optimize revenue from primary / secondary channels to achieve business excellence. 
Provide strategic direction , formulate budgets and effectuate plans for sustained business development. 
Marketing/Business Development 
Planning, organizing and implementing innovative sales programs/ strategies to improve product awareness and escalate business volumes. 
Reviewing and interpreting competition after in-depth analysis of market information to fine-tune marketing strategies. 
Driving business growth through identification & penetration of new market segments for attainment of periodical targets.
Brand Management 
Building brand focus in conjunction with operational requirements and ensuring maximum brand visibility and capturing optimum market shares. 
Conducting and organising sales promotional activities as a part of brand building and market development effort.  
Distribution/ Retail Management
Setting up the complete distribution/ supply chain network from scratch in the unexplored rural and urban markets after studying the market dynamics, buying behaviour and pattern as well as required penetration. 
Identifying and developing reliable dealers/ distributors for increasing market visibility. 
Managing smooth and hassle free logistic operations ensuring sufficient inventory at each sales / distribution outlet as per the market demand.
Team Development; 
Leading, monitoring the performance of team members & imparting necessary training to ensure efficiency in operations and meeting of individual & group targets. 
Identify & implementing strategies for building team effectiveness by promoting a spirit.

Regional Manager      Sep 2013 till Date

Reported to the AVP - Specialist - SME Sales
Handled Western Mumbai, South Mumbai and Central Mumbai with a team of 5 Acquisition/Relationship Managers.

Notable Accomplishments :
Helped the company achieve 100 live kiranas and become the first retail automation to do so.
Successfully arranged 2 biggest meets in the history of the company1) Andheri Retailers – 168 retailers and 2) Vileparle/Santacruz/JUHU – 230 retailers to explain the benefits of Automation. 
Led from front to conduct and re-present the company in more than 30 meets in the company.
Initiated the idea of Ready Van Demo Activity which lead to more than 50% of the signups.
Signedup bigger merchants like Paras General Stores, Goodluck General Stores, KK Supermarket, Prabhat Supermarket, Shiv Plaza and Cash & Carry etc.

Regional Growth Manager                 Jan 2011 till Aug 2013

Reported to the Business Head of the company.
Handling entire Thane/Raigad retail trade with a team of 8 Area Growth Managers, 72 Area Sales Officers and over 18 PSR’s.

Notable Accomplishments:
Handled CFA operations – maintaining stocks properly, Stocks stacking at CFA warehouse, monitoring maintainance of FIFO to avoid expiry or near to expiry at CFA level.
Indenting stocks on weekly as well as monthly considering the market trends and dynamics making sure no shortfalls and no overstocking of stocks to avoid ageing of the stocks. 
Increased brand visibility and distribution network by adding new and strong distributors specifically in Raigad and upper Raigad regions like LONAVLA HIGHWAY, EXPRESSWAY MALLS, BHUSHI DAM, ALIBAUG, KASHID, MURUD and all national highways leading out of mumbai.
Responsible for sales increase of 123% in Monsoon Hungama activity.
Achieved highest number of primary as well as secondary sales of Appy Fizz in a single month in the history of Parle for APPY FIZZ.
Increased retail counters and retained retail outlets by motivating the distributors and the sales team.
Changed the process for damages in the region which resulted in cutting down the losses occurred at distributor as well as CFA level.
Increase Parle Agro multiple brand availability in retail outlets through various drives and competitions for sales team.
Started new avenues like Hotels , Restaurants, Permit Rooms and Expressway Malls.
Regional Manager       March 2009 to Dec 2010                    

Reporting to the Head – National Sales & Operations.
Responsible for Topline revenue, Sim card Sales, Channel Management, Sales Budgeting, Forecasting product offtake to help maintain stocks to required level to avoid stock out position, New product availability and procurement, competition and market knowledge. Paytronic Network India Ltd is like a master Distributor for prepaid Re Charge Vouchers, Calling cards, Internet Packs, Sim cards etc of all mobile operators in India. Having more than 30,000 touch points PAN INDIA.

Notable Accomplishments:
Acquired 1050+ Merchant Establishments in 6 months.
Reduced costs by 60% and still increased revenue 30% month on month.
Maintained healthy relations with operators, which in turn helped in getting additional schemes for Paytronic Outlets.
Tied-up with AIOCD – A top bodv in medical association for selling recharge through their merchants and distributors.
Initiated in bring one of the hottest selling recharge vouchers with various operators by maintaining healthy relationship with them.
Selling Idea Mobile prepaid simcard through 500 selected retailers from the existing channel of Paytronic Network Private Limited.
Tied up with Canteens and Restaurants to increase reach with the youth in the call centers specifically – HORECA.

 

Zonal Manager – Mumbai        Oct 2008 to March 2009                  

Reported to the General Manager – West.
Handling Mumbai, Thane and Raigad region Profit centre.Oxigen services India Ltd is like a master  Distributor for prepaid Re Charge Vouchers, Calling cards, Internet Packs, etc of all mobile operators in India. Having more than 50,000 touch points in PAN INDIA. Was responsible for merchandising and brand building activities in the area through various POP material. 

Notable Accomplishments:
Acquired 2500+ merchants in 6 months in western region.
Aligned the Accounts process for smooth functioning in retail trade and distributors.
Maintained healthy relations with distributors and key accounts, which in turn helped in getting additional revenue and referral outlets.
Increased revenue from 9 crores to 15 crores with the help of the team in a short span of 6 months.
Innovated by introducing prepaid business to various Call canteens and small hotels. - HORECA

Territory Manager                    Nov 2006 to Sept 2008

EasyBill Limited is a part of Hero Group of companies, the makers of Hero Cycles and Hero Honda motorcycles. EasyBill Limited is a Hero Group of company which is Pioneer Company into Utility and mobile Bill payments, Insurance Premium, Credit card payments, Subscription of Naukri & Shaadi Matrimony Portal and railway ticketing through retail sector. It’s a unique way of reaching to people through out the country through the neighbourhood kirana, telecommunication and medical stores.
Reported to the Area Sales Manager of the company.
Handling the entire Western and South Mumbai for Sales and Promotions with a team of 8 Area Sales Officers and 24 promoters. Determining prospects and appoint franchise, merchandising and brand awareness activities and promotions in the area.

Notable Accomplishments;
Was given additional responsibility of Western Mumbai after analysing my effort in South Mumbai.
Achieved the highest franchise appointment in a single month in the history of Easybill Limited.
Achieved 140% of transactions target
Developed business model for DTH recharge and Insurance premiums which involved streamlining the processes and removed many roadblocks in retaining OLD attaining NEW franchises.

Area Growth Manager                 Oct 2005 – Nov 2006

Reported to the Regional Growth Manager of the company.

Handling the South and Central Mumbai General Trade, HORECA as well as Modern Trade with a team of 12 Area Sales Officers and over 50 PSR’s.

Notable Accomplishments:
Honoured with “Best Area Growth Manager” title among Western  India – Parle Agro Pvt Ltd won a motorbike in the competition.
Increased brand visibility and distribution network by adding new and strong distributors.
Responsible for sales increase of 138% in Monsoon Hungama activity.
Achieved highest number of primary on a single day ever in the history of Parle for Tetra packs of APPY 3000 cartons and FROOTI 7000 cartons and ensured record of similar figures in the secondary sales.
Increased retail counters and retained retail as well as institutions like schools and colleges by motivating the distributors and the sales team.
Changed the process for damages in the region which resulted in cutting down the losses occurred by atleast 50 to 60%.
Increase Parle Agro availability in Modern trade and ran good schemes to achieve good sales volumes in retail outlets like BIG BAZAAR, D-MART, SHOPRITE and SPENCERS.
Started new avenues like Hotels , Restaurants, Permit Rooms and Canteens – Colleges, Call Centers and hospitals,etc,. – HORECA.

Territory Manager                     Feb 2005 to Oct 2005

Reported to the GM – Retail, GM – Food Services and Chief Executive Officer – India.
Handling the Entire Mumbai General Trade, HORECA and Modern Trade and Pune Modern Trade.

Notable Accomplishments:
Streamlined The CFA and Distributor, introduced a single distributor and premium outlets distribution strategy.
Increased Revenue by Stabilising Sales and decreased damages in the market.
Increased selling outlets by 3 to 4 times in 9 months and utilised company POS material to optimum utility.
Successfully negotiated and operated schemes with retail chains like Big Bazaar, D-Mart, Shoprite, Spencers, R.K.Foodland, Dorabjee’s, Vishal Megamart, Ozone,etc,.
Successfully launched MILKANA cheese in Mumbai and Pune.
Successfully introduced the range of products to premium food services and hotels and developed new business avenues – HORECA.

Territory Manager                Jan 2000 to Feb 2005

Reported to the Regional Sales manager,Chief Executive Officer and to the Director.
Handled the entire Mumbai – General Trade, HORECA and Modern Trade.

Notable Accomplishments:
Consistently achieved monthly as well as annual sales targets.
Introduced all the range of products to variour trades including general retail, modern retail, school and college canteens, restaurants of all class , including 3 stars and 5 stars and also served food services people – HORECA.
Organised cookery shows in grade hotels for sponsoring kitty parties of highest class people.
Award for exceeding Sales achievement from the company CEO.
Received award for highest sales target achievement 
Completed highest tenure by a sales personnel in the organisation.
Handled all the promotions and branding activities in the company from January 2001 to February 2005.
Handled lots of promotions and branding activities including Spiderman1 & 2 theater promotions, Harry Potter Theater promotion, Schools Promotions, retail promotions and many more successfully in entire Mumbai as well as Pune.

Sales Executive                  June 1999 to Dec 1999

Reported to the Business Development Manager.
Directly sold postpaid simcards and Nokia handsets as a package as well as individually to direct customers through appointments and cold calling also handled a team of 3 sales executives.

Notable Accomplishments:
Launched Nokia handsets officially in Mumbai, introduced Nokia 5110 and 6110 to direct customers.
Sold highest number of sim cards in a single quarter in the history of AIMS Infotech Limited.

Marketing Executive           Feb 1998 to Feb 1999

Reported to the Deputy General Manager.
Notable Accomplishments: 
Launched K – value pre approved consumer durable finance card.
Completed corporate tie ups with companies like MID DAY, Mafatlal, Mahindra and Mahindra, SOTC KUONI World Travel Corporation, Forbes and ROLTA India Limited, Clariant, Novartis, Etc,.

Education

2000

B.Com from Anna Malai University University

India

Career

09/2013 - /

Position: Regional Manager

Employer: Innoworth Technologies Private Limited

Country: India

01/2011 - 08/2013

Position: Regional Growth Manager

Employer: Parle Agro

Country: India

03/2009 - 12/2010

Position: Regional Manager

Employer: Paytronic Network India (P) Ltd

Country: India

10/2008 - 03/2009

Position: Zonal Manager ? Mumbai

Employer: Oxigen Services India (P) Ltd

Country: India

11/2006 - 09/2008

Position: Territory Manager

Employer: Easybill Limited - Mumbai

Country: India

10/2005 - 11/2006

Position: Area Growth Manager

Employer: Parle Agro

Country: India

02/2005 - 10/2005

Position: Territory Manager

Employer: Dabon International Pvt Ltd

Country: India

01/2000 - 02/2005

Position: Territory Manager

Employer: Rai and Sons Pvt Ltd.

Country: India

06/1999 - 12/1999

Position: Sales Executive

Employer: AIMS Infotech Pvt Ltd.

Country: India

02/1998 - 02/1999

Position: Marketing Executive

Employer: Kotak Mahindra Finance Limited

Country: India

certificate

Diploma In Information Systems Management

01-01-70 To 01-01-70

Aptech Computer Education