Description
Experienced Team Lead & MICA Alumnus with an electronics engineering degree, experienced in the areas of Business intelligence & Sales strategy within the Television/Internet Ad Sales & Telecom domains
Total Work experience – 10 years
Key Areas:
• Sales Strategy & Business Intelligence
• Online Media/Internet Ad network/Exchanges
• Analytics & Data Visualization
• Business Development
• International Sales
Technical:
• Data analysis – Well acquainted with TAM, Adex, IRS, Tableau & Salesforce.com (SFDC)
• Online measurement tools – comScore, Google Analytics, Kantar Media (TNS), eMarketer, Nielsen AdRelevance etc
• Ad serving platforms/exchanges – RightMedia, Doubleclick, Appnexus, ACE(AOL)
• MS Office 2010 – expert PowerPoint presentation skills, Analysis using Excel
• Database – Basic skills on SQL
Soft skills:
• Strong team management, verbal & interpersonal skills
• Skilled in concept selling and strategic planning
• Dependable team player who takes ownership of the project till completion
PROJECTS, ACTIVITIES AND AWARDS
• Nokia Innovation Project - Secured and completed a prototype concept evaluation market research project under the aegis of Nokia, Centre for Innovation Incubation and Entrepreneurship (CIIE), IIM-A and NID. It involved a combination of Quantitative research (Buy Score analysis) and Qualitative research(Concept Evaluation, FGDs, DIs)
• Internship Program - Fame Cinemas (India) Limited (formerly known as Shringar Cinemas Limited)
Worked on the “Loyalty marketing - Business model” using Qualitative research approach and at Fame (India) Ltd.
• Was Vice-President of the Student Council at MICA
• Secured silver medal for distinction at the Homi Bhabha Young Scientist Examination in 1994
I acknowledge that the details mentioned in this document are true and updated as per my current knowledge. I thank you for your valuable time.
Nationality : India
Residential country : india
Date of birth : 09-11-1981
Address :
Language: English
Language Known
Skills
OBJECTIVE
“What matters is not just getting it done, but to master the principles of how to get it done.”
Looking for exciting challenges in the field of marketing communications, I look forward to think, and work beyond the obvious. As an innovative and strategic planner, I would explore new possibilities to leverage my skills and help my organization to be a cut above the rest.
Education
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2008
Diploma from Mudra Institute of Communications, Ahmedabad (MICA University
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India
Career
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02/2013 - 04/2015
Position: Manager ? Product & Revenue Strategy
Employer: Star TV
Country: India
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09/2011 - 01/2013
Position: Manager ? Sales Strategy
Employer: Times Internet Ltd.
Country: India
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09/2010 - 09/2011
Position: Senior Analyst
Employer: Hewlett-Packard (AOL Online India Ltd.)
Country: India
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12/2008 - 09/2010
Position: Sales
Employer: Tyroo Media Pvt. Ltd
Country: India
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05/2007 - 08/2007
Position: Assistant Manager (Networks)
Employer: Tata Communications Ltd
Country: India
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03/2006 - 12/2006
Position: Engineer (NSS
Employer: Alcatel-Lucent Limited
Country: India
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11/2003 - 03/2006
Position: Executive (Networks
Employer: (VII) Tata Communications Ltd
Country: India