Description

Skills

Work Experience 
Zee Turner Ltd – Mumbai- West Zonal Manager Marketing: Since Sep’07 to June 2011
Job responsibilities: 
•    Support Channel (35) team to increase Brand Viewership & Brand Management,
•    Product Launch: ATB & BTL: Channel Launch, New Programing Launch, Highpoints analyses and Exposure to TG, Media, Agencies, Vendour Management .
•    Marketing & PR Support to place channels
•    Marketing initiatives to support Urban & Rural distribution team.  
•    Trade marketing events, relationship building/management programs, dealer offers (schemes), incentive trips, sales & collection support activities, support to legal Team
•    New Channel / shows/ events launches- 360 degree marketing communications programs
•    Rural marketing, product packages/development & promoting, marketing research
•    Coordination with agency & PR departments for execution of communication plans, Negotiation with vendors, suppliers to get effective rates.
A few achievements:
•    ZTV Pavitra Rishta: re endorse activity – Ganpati festival.
•    Zee Marathi  Customer Connect B2C & B2B – Nasik & Pune
•    Zee Talkies Brand Facelifting.
•    Rural customer acquisition drive – A 360 degree marketing program to acquire new cable operators, which led to increase in sustainable customer base by up to 5 times
•    Launched the shows ‘Karolbagh 24/12’ and ‘Yahan Mein Ghar Ghar Kheli’ 
•    Organized consumer meet & greets with WWE superstars Khali & Kane at Incable one of the largest MSOs. This was for Ten Sports which is the house for WWE content in India. 
•    Launched new channels  - WB, Ten Sports & Real
•    Commissioned and executed consumer viewership survey for the channel ‘24Taas’
•    Organised incentive trips to London, Srilanka, Goa and Bangalore for sales team & MSOs

Piramyd Retail Ltd., Nagpur, Store Marketing: Sep’06 to Aug’07
Job responsibilities: 
•    Conceptualizing, execution and managing of retail marketing initiatives & events 
•    Print, electronic & outdoor advertising campaigns (budgeting, media planning & executing), brand equity campaigns for the region, 
•    Planning & executing sales promotions campaigns & in-store activities.
•    Planning and implementing PR coverage for initiatives and throughout the year
•    Commissioning marketing research & competition analysis.
•    Visual merchandising, creative and production of point of sales material, marketing collaterals and audio visual content
•    Revenue functions like selling Space on hire (SOH) and Gift Vouchers
•    Coordinating with vendors, agencies and print & electronic media – Advertising, media and PR agency, printing & production vendors, publications and TV channels.
•    Coordinating with corporate office and other store locations for marketing communications activities.
Few achievements
•    During the tenure, foot fall of the store increased three times. 
•    Regional marketing activities led to a steady flow of outstation shoppers  
•    Conceptualized many event properties and calendar events which were used and organized nationally by the company, including:  Women’s day celebration promotion, Children’s day festival promotion, summer activities for kids, Kids summer fashion show - sponsored by in-house brands.
•    Initiated activities to leverage on local festivals and days of relevance to impact sales positively

Animate & Baroque Advertising, Gr Mgr – Accounts, Nagpur: Feb’02 to Aug’06. 
Job responsibilities: 

•    Developing and implementing effective communications strategies and messages
•    Plan, execute and measure communications activities for clients  encompassing ATL, BTL.  public relations, media relations,  marketing communications, advertising, crisis communications, 
•    Develop themes, messaging, collateral and events 
•    New business development, managing key accounts & servicing existing clients for their marketing communications needs, Leading team towards target achievements.
•    Conceptualizing, organizing & managing events, advertising campaigns, promotions and PR activities.
•    Message & creative strategy planning and designing print advertisements
•    Guiding & supervising creative & production work for marketing collaterals like brochures, product catalogues, flash presentations, audiovisuals etc. 
Few achievements
•    Developed & serviced business for a wide base of national and regional clients across industries including Provogue, Colours, KVIC, Tanishq, ICICI Bank, Mahindra & Mahindra Ltd, Zenith Computers, Acer, IBM, Lenovo, Samsung and Kinetic, Airtel, Hutch
•    Contributed to the growth of gross revenues for the agency by developing sustainable new business INR 3 crores.
•    Expanded the working scope of the agency for advertising to an integrated marcomm agency handling all ATL & BTL functions for an elite list of clients.
•    Conceptualized property exhibitions, viz: Money Matters and Eves Expo successfully organized and secured IPR for the same.
•    Reached the position of Group Manager Accounts, after joining as Sr. Executive – Client Servicing

Seven Set School, Teacher, English, Geography and Science to intermediate level students, Shillong: From February 2000 to December 2000.

DS Max Pvt. Ltd – A Direct Marketing Multinational, Direct Marketing Trainer Manager, Mumbai:   Since August 98 to September 99.

Education

0000

PG Diploma from University

0

Career

09/2007 - 06/2011

Position: Manager Marketing

Employer: Zee Turner Ltd

Country:

09/2006 - 08/2007

Position: Store Marketing

Employer: Piramyd Retail Ltd

Country:

02/2002 - 08/2006

Position: Gr Mgr ? Accounts

Employer: Animate & Baroque Advertising

Country:

certificate