Description
EDUCATIONAL QUALIFICATIONS
MBA ( Marketing ) - Amravati University (India) 2000
BSc ( Physics ) - M.S.University (India) 1998
Nationality : India
Residential country : india
Date of birth : 01-01-1970
Address :
Language:
Language Known
Skills
PROFFESSIONAL EXPERIENCE
Booker India Pvt. Ltd. ( December 2008 till date)
Marketing and Category Manager (Catering / Tobacco )
Primary Responsibilities:
• Plan, direct and coordinate activities to advertise and promote sale of organization's services.
• Responsible for formulating the brand’s long-term strategy and developing and executing marketing plans.
• Define the advertising and promotional strategies to execute the plans.
• Work with third party agencies when required to create a variety of publicity methods and develop the mailer content.
• Analyze the past data and compare results to establish objectives to assure the effectiveness of marketing programs.
• Maintain brand integrity across the market.
• Participate in key sales and marketing presentations as necessary.
• Develop monthly and quarterly reports for management.
• Manage the day-to-day activities associated with all marketing efforts, including, project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary.
• Organize in store activities and space selling.
• Manage supplier base effectively to deliver maximum commercial benefit from the relevant product categories.
• Negotiate with suppliers to deliver customer focused ranges, promotions and pricing.
• Develop and implement category plans for relevant product groups in line with agreed formats and timings.
• Ensure sales forecast, range plans, profit targets, new product development plans and space plans are implemented and reviewed.
• Work cross functionally with other department members to ensure effective new product development, pricing and product accuracy and availability.
• Actively identify opportunities for introducing new product areas by keeping abreast of retail and caterers trends, competitor activities and consumer requirements.
Key Accomplishments
• Set up the tobacco category from scratch and made it a 1 crore entity a month.
• Set up the catering category from scratch and made it a 50 lakh entity a month.
• Encouraged entrepreneurism through innovative distribution model.
• Tied up with major corporate and catering institutions.
• Played a pivotal role in increasing store walk ins and consequently, registered increase in sales.
• Brought about growth in sales through ATL & BTL activities during the festive season.
Onicra Credit Rating Agency India Ltd. (December 2007 to November 2008)
Manager Operations
• Led a team of 4 Asst Managers apart from managing 120 people.
• Handled 6 different verification processes simultaneously.
RSH (Malaysia) Sdn Bhd ( February 2002 to August 2004)
RSH (Singapore) Pte Ltd (August 2004 to November 2007)
Operations Manager
• Led 15 store managers from different locations.
• Handled manpower planning, training and development.
• Formulated sales strategies.
• Handled procurement , visual merchandizing and inventory control.
Key Accomplishments
• Launched 2 RSH stores in East Malaysia.
• Pioneered ‘One pricing’ in East Malaysia.
• Conceptualized preview night sales in East Malaysia.
• Conceived the idea of warehouse sales and successfully implemented the same.
• Launched successfully PUMA distribution channel in East Malaysia.
• Successfully launched Studio R, Planet Reebok, Why Pay More, Nautica, Nose, Women’s Secret and Royal Sporting House concept stores in Bandar Utama, Kuala Lumpur.
• Reduced shrinkage from 0.8% to 0.14%.
• Launched Mumbai Se Store in Singapore.
• Made Mumbai Se a destination for designer and high end merchandise through various marketing initiatives like art exhibitions and fashion shows involving top Indian art galleries and designers.
Nestle India Ltd (June 2000 to October 2001)
Sales Officer
• Handled sales in the assigned territory of Gujarat.
Key Accomplishments
• Highest growth (200 %)achieved in the focused product of the company in the division (00-01).
• Highest increase in growth compared to the previous year’s growth of the territory (1% to 26.75% 00-01).
Education
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0000
MBA/PGDM from University
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0
Career
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12/2008 - /
Position: Marketing and Category Manager
Employer: REPUTED COMPANY
Country: India
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12/2007 - 11/2008
Position: Manager Operations
Employer: Onicra Credit Rating Agency India Ltd
Country: India