Description

Skills

PROFESSIONAL EXPERIENCE:
Current Employer
JOI Diamonds                            Jan 2011 - till date
JOI Diamonds is a diamond exporting company Based in India and having offices internationally they are in to Diamond exporting business from last 10 years.  
Designation: Manager Marketing ,P.R & Media Planning
Key Responsibilities
?    Responsible for  Planning  Marketing strategy for the company to achieve sales target for the  company
?    Responsible for effective placement of the company in the market and product distribution
?    Media Planning & Ad campaign Planning for the company
?    Responsible for allocation of Adverting & Promotional budget of the company for the year
?    Responsible for implementing Ad promotion campaign of the company.
?    Responsible for visibility of company through PR and other mediums
?    Responsible for cross promotional tie ups 
?    Responsible for designing sales communication for the company
?    Arrange media related publicity campaigns (ATL & BTL activities) 
?    Handling an in-house Sales team and reporting to the Director of Sales & Marketing of the company.
?    Maintaining Public relation for the company
?    Interacting with the external agency’s for various ad media campaigns
?    Searching for new and better ways for best ad publicity for e.g. tie up with different organisations for mutual benefits etc
?    Calculating returns on investments (ROI) and analysing media plan at the end of the fiscal year.
Achievement:
?    Successful participation of the company in to IIJS Signature 2011 Trade fair 
?    Successful implementation Ad campaign for international presence 
?    Successful participation in Hongkong  Jewellery show March 2011 

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Triumph International                        Jun 2008 – Dec 2010
Triumph is a global leader in lingerie manufacturing and retailing.
Manager - Advertising & Promotions
Key Responsibilities:
?    Media Planning (What kind of media mix to be taken for the year)
?    Responsible for allocation of Media & Adverting & Promotional budget of the company for the year( As per the media plan)
?    Responsible for implementing & customizing global guidelines on Media Marketing advertising and PR as per country specific market requirements
?    Responsible for visibility of the Brand Nationally(Point of sale, Print & Electronic media visibility) 
?    Responsible for cross promotional tie ups and Brand promotions nationally
?    Organize & Co–ordinate with vendors and arrange media related publicity campaigns (ATL & BTL activities) 
?    Responsible for effective sourcing of Publicity material as per the plan(Print & others)
?    Handling an in-house designing team and reporting to the head of sales & Marketing of the company.
?    Maintaining Public relation for the company
?    Interacting with the external agencies for various ad media campaigns and analysis of mediums of media used and to be used.
?    Searching for new and better ways for best ad publicity for eg tie up with different organisations for mutual benefits etc
?    Calculating returns on investments and analysing media plan at the end of the fiscal year.
?    Responsible of developing and maintaining the company website & online communication for the company
?    Developing promotional and other communication material for the company.

Achievements:
?    Successful organizing of “The Triumph Show” 
?    “Triumph Inspiration Award” (an initiative by the company to promote talent of new up coming designers and providing a platform internationally) (Social responsibility)
?    Successful implementation of product related educational program to the target customer in schools and corporate.
?     Successful tie up with Bling night pub at the Hotel Leela’s and Color Bar for customer gratification and retention 
?    Successful tie up with NCPR to offer a discount promotion for their members, as part of new customer contact program. 
?    Offering exchange and discount schemes to the customers
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Gem & Jewelry Trade Publication                    May 2001 – June 2008
Gem & Jewelry Trade Publication is a reputed Gems & Jewelry Industry based Publication house dealing in Trade Directories B2B Magazines.
Manager - Media and Planning
Key Responsibilities: 
?    Media Planning 
?    Space selling for the company 
?    Managing international promotion for the company like tie ups with exhibitions and other organization for visibility of the product
?    Organize & Co–ordinate with Clients and arranging media related publicity campaigns for the clients
?    Handling a Team and reporting to the Directory of the company.
?    Maintaining Public relation with the client
?    Product designing, and some Editorial related work  
?    Searching for new and better ways for best ad publicity for eg tie up with different organisations for mutual benefits etc

Achievement: Tie ups with Prestigious Clients like  C Mahendra Group,  Laxmi Diamonds , Shrenuj ,  Hamper Plus, Jewelex , Agni Jewels Pvt Ltd , Blue Lotus Pvt Ltd , Gitanjali Group, Deepchand and sons NX , ACE Jewels Pvt Ltd, K.P Shangvi Group , Ishna Jewelles , Rose Group of Company, Cignus Jewels Pvt Lyd, Gem & Jewelry Export Promotion Council , Bangkok Gems & Jewelry Trade Fair , Singapore Gem  & Jewelry Trade Fair MSJ Trade Fairs(Macau) Ltd China etc.

Education

0000

PG Diploma from University

0

Career

01/2011 - /

Position: Manager Marketing

Employer: REPUTED COMPANY

Country: India

06/2008 - 12/2010

Position: Manager - Advertising & Promotions

Employer: Triumph International

Country: India

05/2001 - 06/2008

Position: Manager - Media and Planning

Employer: Gem & Jewelry Trade Publication

Country: India

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